Changing Consumer Attitudes & Behaviors
As we begin to slide out of the longest economic slump we’ve experienced in more than 60 years, regaining our most important assets – the trust and confidence we had in our financial markets, our government, our businesses and ourselves – will not be easy. Along with the billions of dollars that have been lost, and the millions of jobs that have disappeared, so too has the faith and belief we held so dear in our leaders, in our corporations and in each other. Far too many of the very people and the very institutions that we believed in have overpromised and underperformed.
Recognize that today’s consumer has changed! Your prospect, customer, client or donor seeks the best product, service or cause with an informed mind, a critical eye and a cautiously guarded wallet. Keeping a close watch on changing attitudes and understanding the psychographics as well as demographics of your customer, client or donor will enable you to improve your marketing strategies, adjust your marketing messages, efficiently target your media buys and strengthen your business planning for the months ahead.
A couple of key opportunities include:
- Embrace the need for speed. Your customer, client or donor wants it now, with a click of a mouse or push of a button. Convenience is key and should you choose to ignore it, the customer, client or donor will surely find another product, service, appointment, answer, solution or beneficiary elsewhere.
- Listening to your customer, target markets and audience, while always important, is now even more so. Rather than provide them with what you think they want or need, ASK them directly, and LISTEN carefully to what they have to say.
Visit our website: http://www.lgkmarketingcc.com/ to read the entire brief.
