It's a Mad Men Weekend!

Engaged is an understatement when it comes to Mad Men. “Hooked” best describes my feeling about this AMC series, now entering its third season. First, it’s as close as it gets to a bygone era where creative and content shared equal billing and the channels of target marketing were limited to print, outdoor, radio and a developing stepchild, television.

Secondly, the creative. From the storylines to actors, from the art direction to the editing, the commercial bumpers and everything in between, the creative is superb.

For this writer, Mad Men hits close to home. Many of my role models and mentors got their breaks and broke barriers on Madison Avenue. They battled what appeared to be insurmountable obstacles to bring diversity to the mediums, messages and managerial ranks. Each episode I watch reminds me that I am a benefactor of their time spent at a desk beside the copy machine, in the mailroom or as the subject of a water cooler moment. Each episode is a stark reminder of their tenacity and commitment to change – the way we perceive, the way we communicate and the way we execute.

Indeed, we’ve “come a long way baby,” and we have so much further to go, but in the meantime, this weekend, sit back and enjoy Mad Men for what it truly is: great TV. Come Monday morning, harness your creative and productive powers to maximize your momentum.

Maximize Your Momentum Thought for the Month

Minimize the Clutter!

On a recent visit to the home page of a national physician’s web site, I was bombarded by tile ads, banners and crawls….OH MY! In an instant the physician’s credibility in groundbreaking therapies and techniques was awash in a sea of utter clutter.

So here’s the bottom line and stark reality. You can’t stuff 100 pounds in a five pound bag; one size does not fit all and Dorothy did not make it all the way back to Kansas by three clicks of her red ruby heels. Marketing multi-tasking does not mean that you throw it all against the wall to see what sticks.

We’re in the midst of an exciting era with infinite possibilities to build and reach communities of loyal consumers, customers and clients. As you pave your path through the “Age of Engage,” a term so aptly coined by a respected colleague, remember to choose your tasks and targets wisely; be deliberate, strategic and straightforward.

This month, today and everyday, make a concerted effort to minimize the clutter. - gbo

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